CRM Marketing Manager

It All Starts with Our People

As the leader in automotive preventive maintenance, Valvoline has a proven track record of growth. We continue to invest in our people, processes, and technology to strengthen our ability to efficiently deliver Quick, Easy, Trusted service across all our stores – every day. We're not just in the car business; we're in the people business. And we're looking for humble, hungry, and smart people to help us shape the future of mobility. If you're hungry to drive change and seek a dynamic, collaborative environment that fuels both personal and professional growth, you've found your place with us.

Our highest priority is creating a welcoming workplace with team members from a wide variety of diverse backgrounds and experiences.

The Opportunity

Valvoline LLC is seeking a CRM Marketing Manager to own the management and execution of the VIOC customer lifecycle program. You’ll focus on driving engagement, retention, and loyalty by delivering personalized, data-driven experiences across DM, email, SMS and other CRM channels. This is both a strategic and hands-on role, perfect for someone who enjoys testing, optimizing, and scaling impactful campaigns.

How You'll Make a Difference

Responsibilities

• Manage day-to-day relationship with CRM agency
• Develop and execute CRM strategies to maintain and improve customer engagement, retention, and lifetime value.
• Build, launch, and optimize campaigns across direct mail, email and SMS channels.
• Partner with analytics to review customer and campaign insights, opportunities and optimizations.
• Track and analyze campaign performance, reporting results and insights to cross functional teams and stakeholders.
• Work closely with product, creative, and marketing teams to align campaigns with business priorities.
• Embrace cross-functional pilot projects, working towards the future VIOC vision.
• Stay on top of industry trends, best practices, and emerging CRM technologies.

Qualifications

• 5+ years of experience in CRM, retention, or lifecycle marketing.
• Proven ability to manage multi-channel campaigns end-to-end.
• Strong knowledge of segmentation, automation, and personalization.
• Analytical thinker with experience using data to optimize campaigns.
• Excellent communication and project management skills.

Why Join VIOC Marketing

• Become part of a high performing team that drives real business impact through collaboration & data-driven learning and insights.
• Work with a team that believes in hard work coupled with real-life balance

We Take Care of the WHOLE You

• Health insurance plans (medical, dental, vision)
• HSA and flexible spending accounts
• 401(k)  
• Incentive opportunity*
• Life insurance
• Short and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Valvoline Instant Oil Change discounts
• Tuition reimbursement*
• Adoption assistance* 
• *Terms and conditions apply, and benefits may differ depending on position.

Your Path to Valvoline

Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Join us in revolutionizing the automotive aftermarket industry while enjoying competitive benefits, a supportive work culture, and opportunities for advancement. Apply now and become an integral part of our journey at Valvoline.

The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided upon request to applicants with disabilities to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1.833.VVV.Report or email ECC@valvoline.com to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.