Marketing Manager, B2B & Commercial Sales

It All Starts with Our People

As the leader in automotive preventive maintenance, Valvoline has a proven track record of growth. We continue to invest in our people, processes, and technology to strengthen our ability to efficiently deliver Quick, Easy, Trusted service across all our stores – every day. We're not just in the car business; we're in the people business. And we're looking for humble, hungry, and smart people to help us shape the future of mobility. If you're hungry to drive change and seek a dynamic, collaborative environment that fuels both personal and professional growth, you've found your place with us.

Our highest priority is creating a welcoming workplace with team members from a wide variety of diverse backgrounds and experiences.

The Opportunity

As the organization's B2B marketing subject matter expert, this Marketing Manager, B2B & Commercial Sales, leads growth strategies across Fleet, Business Development, Franchise Recruitment, Store Acquisition, and Express Care. Working closely with commercial, franchise, customer, and marketing leaders, the role identifies growth opportunities, translates business priorities into actionable strategies, and drives measurable business results through customer insights, analytics, and strategic marketing investments.

How You'll Make a Difference

Responsibilities

• Lead the strategic growth agenda for Fleet, Business Development and Express Care. Partner with commercial and operational leaders to identify growth opportunities, establish priorities, and develop integrated strategies that drive customer acquisition, retention and revenue growth
• Partner with Fleet Sales leadership to support local and national fleet sales initiatives. Develop marketing programs, sales enablement tools, and communications that help drive commercial account acquisition across the network.
• Translate customer insights into differentiated messaging, content strategies, and media campaigns that drive acquisition, engagement, retention, and lifetime value for Fleet and Business Development.
• Champion innovation, marketing technology, and emerging capabilities that improve lead generation, customer engagement, campaign performance, and sales effectiveness. Evaluate and implement new MarTech solutions, automation tools, data platforms, and digital capabilities that support Fleet and B2B growth objectives
• Lead performance analytics and business intelligence efforts by monitoring key leading and lagging indicators, evaluating marketing and commercial performance, identifying growth opportunities, and translating insights into strategic recommendations for senior leadership.
• Lead and develop a team of two marketers, including one dedicated to Fleet Marketing and one supporting Business Development and Express Care. Provide coaching, prioritization, performance management, and career development while ensuring resources are aligned to the highest-impact growth opportunities.
• Manage annual budgets, agencies and overall efficiency of marketing spend.
• Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion.

Qualifications

• Bachelor’s Degree Required or 5+ years of experience.
• B2B marketing (Direct response and brand), Retail Services or Hospitality.
• Franchise engagement and familiarity.
• Supporting Sales Organizations.

Why Join VIOC Marketing

• Become part of a high performing team that drives real business impact through collaboration & data-driven learning and insights.
• Work with a team that believes in hard work coupled with real-life balance

We Take Care of the WHOLE You

• Health insurance plans (medical, dental, vision)
• HSA and flexible spending accounts
• 401(k)  
• Incentive opportunity*
• Life insurance
• Short and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Valvoline Instant Oil Change discounts
• Tuition reimbursement*
• Adoption assistance* 
• *Terms and conditions apply, and benefits may differ depending on position.

Your Path to Valvoline

Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Join us in revolutionizing the automotive aftermarket industry while enjoying competitive benefits, a supportive work culture, and opportunities for advancement. Apply now and become an integral part of our journey at Valvoline.

The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided upon request to applicants with disabilities to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1.833.VVV.Report or email ECC@valvoline.com to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.