Social Media Sr. Coordinator
Job Description
It All Starts with Our People
As the leader in automotive preventive maintenance, Valvoline has a proven track record of growth. We continue to invest in our people, processes, and technology to strengthen our ability to efficiently deliver Quick, Easy, Trusted service across all our stores - every day. We're not just in the car business; we're in the people business. And we're looking for humble, hungry, and smart people to help us shape the future of mobility. If you're hungry to drive change and seek a dynamic, collaborative environment that fuels both personal and professional growth, you've found your place with us.
Our highest priority is creating a welcoming workplace with team members from a wide variety of diverse backgrounds and experiences.
Schedule: Wednesday- Sunday, 10am-7pm EST.
The Opportunity
Valvoline has a rewarding opportunity as a Social Media Sr. Coordinator. In this role, you will be responsible for monitoring and effectively responding to customer reviews, ensuring a positive brand image, and promoting Valvoline’s social media strategy. You will also serve as the point of contact for escalated and/or complex community engagement that could negatively impact the Valvoline brand, resolving issues with efficiency, professionalism, and empathy. The role will involve conducting quality assurance checks to maintain team standards and accuracy across social platforms, while also preparing insightful reports on key performance metrics. Additionally, you will contribute to the team's growth by acting as a trainer and mentor, sharing your expertise to enhance the skills of other team members.
How You'll Make a Difference
- Community Engagement and Management: Foster and nurture relationships with the online community by responding to a high volume of comments, messages, mentions, ratings, and reviews; and encouraging user interaction. Ensure consistent and timely response rates while maintaining brand integrity.
- Platform Management: Perform platform audits to ensure all cases are responded to accurately and efficiently (including Sprout, SNOW, BBB, CarFax, Soci, etc.). Serve as the first point of contact for platforms as assigned by management, working with external agencies when needed. Provide insights and reporting for all review platforms as needed.
- Strategy and Insights: Provide reporting on positive and negative sentiment as well as leading themes to ensure marketing efforts align with the needs and values of customers. Maintain awareness of any "anomaly" reporting. Share high-risk reviews with appropriate leadership and work to offer a solution that aligns with Valvoline’s "Crisis Communication Plan." Act as the point of contact for escalated or complicated cases.
- Collaboration: Collaborate with the social/creative team as needed to ensure a universal brand voice across all online platforms. Stay up to date on all marketing efforts and provide feedback on the influence on reviews and online reputation.
- Leadership: Act as the first point of contact for escalated cases and serve as team mentor to provide training and feedback for new hires.
- Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion.
What You'll Need to Succeed
- Bachelor’s degree in Marketing, Advertising, or Communications preferred, or relevant work experience.
- Minimum of one year of experience in social media marketing
- Minimum of two years of customer service or a similar role
- Minimum of two years of experience with social media response management
- Minimum of two recent years of experience using social media management platforms
- Excellent computer and written/verbal communication skills
- Must be able to deal effectively with all types of internal/external customers; able to maintain composure during stressful situations
- Able to work independently as well as be a team player
- Excellent interpersonal and presentation skills
- Attention to detail, critical-thinker, and problem-solver
- Strong knowledge of online and social marketing platforms
- Proficient in social media and online tools and professionally engaged in social networks and communities
- Innovative and creative in the social media and marketing space
- Open to receiving and providing feedback for self and team development
- Must be authorized to work in the U.S.
We Take Care of the WHOLE You
- Health insurance plans (medical, dental, vision)
- HSA and flexible spending accounts
- 401(k)
- Incentive opportunity*
- Life insurance
- Short and long-term disability insurance
- Paid vacation and holidays*
- Employee Assistance Program
- Valvoline Instant Oil Change discounts
- Tuition reimbursement*
- Adoption assistance*
*Terms and conditions apply, and benefits may differ depending on position.
Your Path to Valvoline
Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Join us in revolutionizing the automotive aftermarket industry while enjoying competitive benefits, a supportive work culture, and opportunities for advancement. Apply now and become an integral part of our journey at Valvoline.
The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided upon request to applicants with disabilities to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1.833.VVV.Report or email ECC@valvoline.com to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Application Instructions
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