Job Description

It All Starts with Our People

As the leader in automotive preventive maintenance, Valvoline has a proven track record of growth. We continue to invest in our people, processes, and technology to strengthen our ability to efficiently deliver Quick, Easy, Trusted service across all our stores – every day. We're not just in the car business; we're in the people business. And we're looking for humble, hungry, and smart people to help us shape the future of mobility. If you're hungry to drive change and seek a dynamic, collaborative environment that fuels both personal and professional growth, you've found your place with us.

Our highest priority is creating a diverse and welcoming workplace with team members from varied backgrounds and experiences. People of color, women, LGBTQIA+, veterans, and persons with disabilities are strongly encouraged to apply.

The Opportunity

Valvoline has a rewarding opportunity as a
Brand Media Manager. In this role, you will be responsible for driving unaided awareness, purchase intent, consideration, and perception lift to grow the Valvoline Instant Oil Change customer base. In collaboration with the media agency of record, you will develop media strategies to meet business goals, be responsible for optimizing channel mix, and own media results across the top of the funnel.

Valvoline Headquarters is located in Lexington, KY. We are open to remote candidates who can travel to HQ as needed.

How You'll Make a Difference

  • Translating business objectives, goals, and strategies into practical tactics across multiple channels. These tactics aim to effectively generate sales and achieve or surpass key performance indicator (KPI) targets, with a specific emphasis on acquiring new customers.
  • Working in concert with media planning agency to develop national, regional, and local media plans across multiple channels, including, but not necessarily limited to CTC/OTV, Social, Display, TV, Digital Audio, Podcast, Influencer, Radio, TV and OOH.
  • Working with Valvoline Franchise Marketing to develop and roll out media programs for franchisees that leverage the corporate media strategy.
  • Working with creative agency and media planning agency to map the appropriate messages to the appropriate creative vehicles, placements, and sequencing.
  • Providing thought leadership on current trends and innovations in media and assessing their potential applicability to Valvoline media plans.
  • Consulting on creative execution.
  • Actively monitoring media KPIs and reporting on performance to inform optimization of traditional and digital channels.
  • Ensuring on-time, on-target delivery of all media with appropriate tagging.
  • Providing appropriate oversight of media agencies using media tools to monitor delivery and spending.
  • Managing advertising spend; recording, reporting, and processing all budget items.
  • Leading media insights work inclusive of media mix modeling, multi-touch attribution, and closed-loop reporting.
  • Working across the organization to develop frameworks for better measuring and understanding media effectiveness.
  • Working with media agency and brand communications team to optimize ongoing campaigns based on performance, shifts in strategy or changes in the market landscape.
  • Monitoring and reporting out on tracking of total working and non-working budget.
  • Authoring media briefs.

What You'll Need to Succeed

  • Bachelor’s degree in business, marketing, or a similar field (MBA preferred)
  • Minimumof five years of previous experience in media strategy/planning, brand management, and agency management in retail (brick and mortar) or adjacent industry
  • Experience working in a fast-paced environment and collaborating across multiple functions
  • Demonstrable experience and expertise in leading campaign development from conception to execution
  • Knowledge of fundamental research methodologies
  • Fluency in digital and traditional media
  • Mastery of media fundamentals; fluency in digital and traditional media
  • Demonstrable past experience and expertise leveraging 1st and 3rd party data, programmatic digital, digital video, and mobile
  • Knowledge of fundamental research methodologies
  • Experience with retail franchisee media
  • Deep channel expertise
  • Strong verbal and written communication skills
  • Ability to work collaboratively and independently, as needed
  • Strong presentation skills
  • Deadline driven
  • Detail oriented
  • Must be authorized to work in the U.S

We Take Care of the WHOLE You

  • Health insurance plans (medical, dental, vision)
  • HSA and flexible spending accounts
  • 401(k)
  • Incentive opportunity*
  • Life insurance
  • Short and long-term disability insurance
  • Paid vacation and holidays*
  • Employee Assistance Program
  • Employee discounts
  • Tuition reimbursement*
  • Adoption assistance*

*Terms and conditions apply, and benefits may differ depending on position.

Your Path to Valvoline

Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Join us in revolutionizing the automotive aftermarket industry while enjoying competitive benefits, a supportive work culture, and opportunities for advancement. Apply now and become an integral part of our journey at Valvoline.

The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided upon request to applicants with disabilities to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1.833.VVV.Report or emailECC@valvoline.comto request reasonable accommodation during any point in the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.


Application Instructions

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